Management of Small Customers
Scope
Scope: Small digital customers. The product focus is socks, jerseys, knitwear, and wovens.
Purpose: This process sets a simpler way of working for small customers. It cuts operational workload and cost while keeping service quality. Factories deal more directly with the customer, and SpringNE steps in only where it adds control.
Owner: SpringNE merchandising team.
Applies to: Account managers, the SpringNE merchandising team, factories, and the SpringNE team carrying out final inspections.
Process
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AM — Confirm the customer meets the small customer criteria. Check both figures below.
- Current annual sales are below $1M.
- Three-year revenue potential is below $3M.
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Merchandising team — Handle all communication with factories and the customer. The SpringNE merchandising team is the single point of contact for the account.
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Factory — Send samples and submissions straight to the customer. SpringNE does not act as the intermediary.
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Merchandising team — Share fit comments untranslated. Factories may use AI translation tools where they need to.
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Factory — Send only buying samples and gold seal copies to SpringNE. No other samples come to SpringNE for this account.
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SpringNE team — Carry out the final inspections. Core and repeat orders are excluded. See Final Inspection.
Workflow
Tutorial
This training video supports the Management of Small Customers process. It does not replace the numbered steps.
Admins will add a Microsoft Stream or SharePoint watch URL when the tutorial for Management of Small Customers is ready.
Exam
| Pass mark | Expected duration | Attempts |
|---|---|---|
| 80% | Admin will provide this soon | Admin will provide this soon |
The exam is not published yet. Admins will add it here when the assessment is ready.
Changelog
Changelog
| Date | Changed by | What changed |
|---|---|---|
| 2026-09-22 | Sales Team | Article added from SOP 2.0 Sales & Customer Development, section 2.4. |